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Ads Gross Margin Fee Structure

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We align our incentives with your core profit. Model your Ads Gross Margin. Watch our service rates decline as your monthly Ads Gross Margin rises. Fully transparent in our fees and our work

$20K $1M
$170,000 Current Selected AGM
ACE Effective Rate —
ACE Monthly Fee —
Median Competitor Rate —
12-Mo Savings vs Competition —

The Efficiency Curve

ACE Model
Competitor Floor
Mid-market
Current position

Three-way comparison at this AGM

ACE The Market

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Competitor floor

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Mid-market retainer

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AGM

Ads Gross Margin

AGM (Ads Gross Margin) = Attributed Revenue - Ad Spend.
Most agencies charge flat retainers (you take all the risk) or fixed percentages (they get earn fees regardless if you succeed ).

We use an asymptotic curve. The more revenue you generate, the lower the effective percentage we take. This provides a clear and predictable fee structure.

( Market Standard )

Comparable Agencies

  • Standard % of spend models that penalize scaling and efficiency.

  • Management fees typically floating between 15% and 25% of media.

  • Hidden cost floors that disconnect agency effort from merchant profit.

( The ACE Difference )

AGM pricing

  • Seamless, predictable fees, away from cliffs or arbitrary tiers and targets

  • Fixed-fee structure that rewards growth through margin expansion.

  • Full alignment: we only benefit when your architectural certainty increases.

( Step 01 )

The Diagnostic fee

The Diagnostic is priced on your trailing-twelve-month revenue, on the same smooth-curve logic.

Tier 01

Up to $5M

Trailing revenue

$3,500

Tier 02

$5M – $10M

Trailing revenue

$7,000

Tier 03

Over $10M

Trailing revenue

$10,000

+15% for 25,000+ SKUs

100% Satisfaction guaranteed

100% Diagnostic Money Back

Reimbursed if reports conclude all opportunities are maximized

( Step 02 )

The Strategy Workshop

The Workshop is a 2 day event where we present datasets your team already owns but has never sat in one room to merge. It runs as one engine across four phases:

Format 01

Online

Remote delivery

$12,000

Format 02

In Person

Face-to-face

$15,000

Live multi-stakeholder

( Step 03 )

Your Master Model path

Three structural options for organizational scale.

Level 01

DIY

Self-Architected

FREE

The Blueprint-only access. Full technical specifications and the "5 Pillars" manual for in-house teams to execute without external guidance.

Open Source Access

Level 02

DWY

Guided Synthesis

$10,000

Guided Architecture. Bi-weekly tactical audits and roadmap refinements. We build the engine; you drive it under our telemetry.

Select DWY

Level 03

DFY

Full Command

from $20,000

Full Partnership. We embed within your technical stack, handling all deployment, auditing, and maintenance of the Inverse Efficiency protocols.

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