ACE The Market — Privacy Policy

This Privacy Policy applies to information collected through the ACE The Market website, through forms and communications connected to the website, and through business interactions related to the Diagnostic, Strategy Workshop, Master Model Setup, and ongoing service delivery. It also applies to information provided during the client onboarding and data-room process, including account access and business records shared so ACE The Market can evaluate or perform services.

ACE The Market may collect information that a visitor or client provides directly, including name, business name, job title, email address, phone number, billing details, account credentials or delegated access, and any message, file, or submission sent through the website or during the engagement process.

ACE The Market may also collect business and operational information that clients choose to provide in connection with the services, including access to Google Merchant Center, Google Ads, GA4, COGS files, 3PL or warehouse exports, product data, financial records, attribution information, technical setup information, and related business documents necessary for diagnostics, audits, forecasting, planning, setup, and campaign management.

Like most business websites, ACE The Market may automatically collect certain technical and usage information, such as IP address, browser type, device information, operating system, referring URLs, pages viewed, dates and times of access, approximate location derived from IP address, and interaction data relating to the website and its forms.

ACE The Market may use collected information to operate the website, respond to inquiries, schedule calls, evaluate potential client fit, provide the Diagnostic and other services, perform analytics and attribution work, manage onboarding, send invoices, administer client relationships, improve service delivery, maintain records, and protect the business from fraud, abuse, or security threats.

Information may also be used to communicate about the offer structure, service stages, pricing discussions, onboarding requests, operational updates, billing matters, and other service-related matters tied to the staged engagement model described on the website.

ACE The Market may use technical website data to understand site performance, improve content, evaluate demand, troubleshoot issues, and support advertising, remarketing, conversion measurement, or analytics where those tools are in use.

ACE The Market processes information for legitimate business purposes connected to operating its website and delivering services to prospective and current clients. In appropriate cases, processing may also be based on consent, performance of a contract, compliance with legal obligations, or steps taken at the request of a prospective client before entering into a business relationship.

The website may use cookies, pixels, tags, scripts, local storage, or similar technologies to support site functionality, analytics, security, and marketing performance measurement. These technologies may help ACE The Market understand user activity, remember settings, attribute conversions, and improve the website experience.

Where analytics, advertising, or tracking technologies are used, they may collect information about browsing behavior and interactions with the website or related content. Users can often control cookies through browser settings, device settings, or any consent tools made available on the site.

ACE The Market does not sell personal information in the ordinary sense of exchanging personal data for money. ACE The Market may share information with service providers, contractors, advisors, payment processors, hosting providers, analytics vendors, communications tools, and other business partners that assist in operating the website or delivering the services, subject to appropriate confidentiality and business-use restrictions.

Information may also be shared with platform providers and technology tools involved in the engagement, including tools connected to advertising, analytics, attribution, consent management, reporting, and client communications, when needed to perform the services requested by the client.

ACE The Market may disclose information where required by law, subpoena, court order, regulatory request, or legal process, or where disclosure is reasonably necessary to protect rights, enforce agreements, investigate fraud, respond to security issues, or protect the safety of ACE The Market, its clients, or others.

If ACE The Market is involved in a merger, acquisition, financing, reorganization, asset sale, or similar business transaction, information may be disclosed as part of that process subject to customary confidentiality protections.

The services described on the website involve review of commercially sensitive business information, including revenue data, cost data, feed architecture, attribution setup, inventory information, and related records supplied during the Phase 0 data-room process and later service stages. ACE The Market treats this information as confidential business information and uses it to qualify, analyze, structure, and deliver the services described in the offer materials and any signed client agreement.

Where a separate signed agreement applies, the confidentiality and data-handling terms in that agreement will govern to the extent they are more specific than this Privacy Policy.

ACE The Market may retain information for as long as reasonably necessary to operate the website, provide services, maintain business and financial records, comply with legal obligations, resolve disputes, enforce agreements, and protect legitimate business interests. Retention periods may vary based on the nature of the information, the stage of the relationship, and legal or operational requirements.

Information that forms part of client files, billing records, work product history, compliance records, communications, or dispute records may be kept for a longer period where reasonably necessary for business administration or legal protection.

ACE The Market uses reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, or disclosure. Because no method of internet transmission or electronic storage is fully secure, ACE The Market cannot guarantee absolute security.

Clients remain responsible for the security of the systems, credentials, and accounts they control, and for using secure methods when sharing access, files, or sensitive business materials with ACE The Market.

ACE The Market operates in the United States and may use vendors or systems that store or process information in the United States or other jurisdictions. By using the website or submitting information, the user understands that information may be transferred to and processed in locations where privacy laws may differ from those in the user's home jurisdiction.

If California privacy law applies, California residents may have rights to request access to certain personal information, request deletion of certain personal information, request correction of inaccurate personal information, and receive information about categories of personal information collected, used, disclosed, or shared, subject to legal exceptions and verification requirements.

ACE The Market may collect categories of information that include identifiers, commercial information, internet or network activity information, professional or employment-related information, and in the client-services context, business records and account-access information supplied for service delivery.

ACE The Market does not discriminate against a person for exercising applicable privacy rights, subject to lawful limits and practical service requirements.

The website or service process may link to or rely on third-party websites, platforms, payment tools, analytics services, ad platforms, or software providers. ACE The Market is not responsible for the privacy practices of third parties, and users should review the privacy policies of those providers directly.

The website and services are intended for business users and are not directed to children under 13. ACE The Market does not knowingly collect personal information from children through the website.

ACE The Market may update this Privacy Policy from time to time to reflect changes in the website, business operations, legal requirements, service providers, or data practices. The revised version may be posted on the website with an updated effective date, and the revised policy will apply from that date unless applicable law requires otherwise.

Privacy-related questions, requests, or notices may be sent using the contact information listed on the ACE The Market website or in applicable onboarding or service documents.