Margin Management,
Reach your Business Objectives.
Create your roadmap from your actual Business Objectives. Achieve your goals through Margin Management and a holistic approach to your audience messaging.
100% Satisfaction guaranteed
100% Diagnostic money back
Reimbursed if reports conclude all opportunities are maximized
23 years
behind-the-scenes
It's the reason ACE reads account structures the way the algorithm reads them.
Before ACE, the founding team spent 23+ years combined inside Google — including direct work on the systems that power Shopping itself.
We add former Googlers and similarly credentialed operators to the bench as the roster grows, so the depth behind your account compounds rather than caps out.
We hold a strict model: twelve brands, and twelve only. A spot opens when a partner exits. We choose partners on trajectory and fit — no revenue floor and no spend floor.
Five pillars. One integrated machine.
Margin Management
Every bid grounded in what a sale is actually worth.
Stock Management
Every dollar of spend concentrated on inventory that can actually convert.
Feed Update Automation
A feed built to earn approval and visibility — guaranteed at 90%.
Forecast
Twelve months of demand visibility, with accuracy bounds you can trust.
International Exports
New markets opened on the infrastructure you already have.
Most leadership teams know the data exists.
The CFO knows the COGS file is somewhere. The feed lead knows the Merchant Center IDs are somewhere. The Diagnostic is where those numbers finally meet — and where the gap between your spend and your true profit becomes a map you can act on.
At each stage, both you and ACE choose to go on. That two-sided choice is what keeps twelve spots real.
— Two touchpoints. Three stages.Stage 1 — The Diagnostic
Fully async. Your team handles the Phase 0 data handoff: read access to Merchant Center, Google Ads, and GA4, plus a COGS file and a 12-month P&L. We do the work. Both sides review the findings and decide whether to go on.
Stage 2 — The Strategy Workshop
Live, multi-stakeholder. We join your disconnected datasets in one room and build the Profit Architecture Blueprint — your CM3-by-SKU map, your OKR-to-spend equation, your priced gap-closure roadmap.
Stage 3 — Roster Entry
Once the Master Model is built, we run an independent review. Clear it and you hold one of the twelve spots. AGM-linked billing begins.
The only Google Shopping partner who follows your margin.
We charge a continuous share of the Ads Gross Margin we build with you. As your margin grows, our share of it gently steps down — a smooth step-down curve aligned to your margin growth.
When the market turns and CPCs rise, our fee adapts in lockstep with your margin. We become the most efficient line on your P&L.
Twelve brands hold a roster spot under this model. The first stage is the Diagnostic.
AGM
Ads Gross Margin
AGM (Ads Gross Margin) = Attributed Revenue - Ad Spend.
Most agencies charge flat retainers (you take all the risk) or fixed percentages (they get
earn fees regardless if you succeed ).
We use an asymptotic curve. The more revenue you generate, the lower the effective percentage we take. This provides a clear and predictable fee structure.
See the opportunity in your own numbers.
The Diagnostic runs against your actual data — Merchant Center, Google Ads, GA4, your COGS and P&L — and surfaces exactly where your margin can grow. When the data shows no real opportunity, the Diagnostic is our gift to you.
The Diagnostic stays complimentary until we identify revenue opportunities worth pursuing.